01 / Content
Short-form content
Salesperson personality, inventory walk-arounds, deliveries, POV videos and skits built for attention.
Instagram / TikTok / Facebook / YouTube Shorts
The work behind the words
Real work.
Reported results.
Fernando De Ita Lopez built these results as Social Media Director at Aaron Ford of Escondido. He now brings that dealership experience to Digita Media.
590,773
January 2025 Meta reach +210.6%
26,474June 2024 baseline
Some organic videos performed well enough to be turned directly into paid ads.
January's figures and percentage increase are platform-reported by Meta. The baseline and longer history are retained from the original supplied reporting.
Organic reach, not a paid-lead or sales result. The increase is Meta’s comparison with the prior reporting period.
The longer view
Reported reach.
Not just one month.
June 2024–April 2025
Figures retained from the original report history.
February and March are one combined reporting period in the supplied data. These are reach figures, not attributed leads, appointments or vehicle sales.
View all reported values
| Reporting period | Reach |
|---|---|
| June 2024 | 26,474 |
| July 2024 | 254,898 |
| August 2024 | 239,219 |
| September 2024 | 260,850 |
| October 2024 | 196,296 |
| November 2024 | 168,300 |
| December 2024 | 190,200 |
| January 2025 | 590,773 |
| February–March 2025 (combined) | 428,400 |
| April 2025 | 383,791 |
Our solutions
Three systems.
One sharper dealership.
Content, photography and paid social working together—from the first impression to the next conversation.
02 / Photography
Used-car photo system
Same-quality photos for every vehicle, edited in Lightroom with repeatable presets and a fast turnaround—including specialty vehicles like Raptor R and Dark Horse.
Used inventory / Specialty vehicles / Consistent editing
03 / Paid social
Meta ads
Your strongest organic videos turned into ads, with creative testing and lead tracking so the store can see what generates conversations.
Creative testing / Campaign management / Lead tracking
Strategy, scripting, filming, editing and campaign management work together.
Ad spend is separate and paid directly to Meta.
The portfolio
Every vehicle deserves
the hero treatment.
Eight original photographs. One repeatable standard across specialty and high-value inventory.
Beyond the inventory
The store.
The experience.
Website photography, silent hero cuts and brand-story material show the dealership beyond individual vehicle listings.
Storefronts & facilities.
Browse dealership photography
Events & brand stories.
Watch the short-form filmsHow the 90-day pilot works
Launch fast. Learn honestly.
Scale with evidence.
Four phases, with a clear decision at the end—not a promise of instant volume.
- Weeks 1–2
Launch
- Confirm offer and inventory priorities
- Map lead routing and CRM access
- Build, QA and launch campaigns
- Month 1
Test & learn
- Month 1 is learning, not volume
- Test audiences, offers and creative
- Establish a clean performance baseline
- Months 2–3
Scale what works
- Use sales-team feedback
- Shift budget toward stronger signals
- Improve lead quality and follow-up visibility
- Day 90
Review
- Review spend, leads and outcomes
- Document winning variables
- Continue, adjust or stop
From attention to conversation
Your leads.
Your team.
A clear handoff.
We handle content, ads, tracking and reporting. Your sales team handles the conversation, appointment and sale.
Leads route to your CRM or BDC. Your designated approver reviews creative before anything is scheduled or launched.
- Content & adsDigita
- CRM / BDCYour systems
- Sales teamYour dealership
This is a concept using sample data. A working version would be configured around your dealership's systems, permissions and available access.
What's included
The work that keeps
the system moving.
Six connected parts, from the first idea to the reporting.
- 01
Strategy & scripting
Plan the stories around your offer and inventory priorities.
- 02
On-site filming & editing
Capture the people, vehicles and moments that give your store personality.
- 03
Used-car photo system
Consistent angles, repeatable presets and edited inventory photography.
- 04
Campaign management
Build, test and refine Meta campaigns around the stronger creative.
- 05
Lead tracking
Connect marketing activity to the conversations your team receives.
- 06
Reporting
Review spend, leads and outcomes to inform the next decision.
Meta ad spend is separate and paid directly to Meta.
Dealership questions
Before
the content day.
What needs to be ready for filming?
Confirm available vehicles, participating salespeople, store priorities and filming access with Digita before production.
How are recurring content days planned?
The capture schedule, channels and deliverables are agreed for your store before work starts.
Can one session support multiple formats?
Yes. Agree the required photos, vertical edits and website assets before filming so production can be planned for each format.
A 15-minute walkthrough
Let's put your
store in motion.
Talk through the content system, photo workflow and CRM concept with Fernando. See whether it fits your dealership.