Dealership growth systems
Hyundai Escondido proposal · September 2026
Founding dealership pilot · Hyundai Escondido
A local acquisition system that creates the ads, routes the leads, and shows leadership—in real time—what became an appointment and what became a sale.
The $2,000 rate is temporary: it applies only during the Meta ads proof-of-concept. Once the agreed ROI is demonstrated, ongoing Meta ads management moves to $4,000 per month. Both rates cover the same complete management scope—strategy, scripting, filming with a professional videographer, campaign management and optimization, qualified-lead tracking, and the live custom CRM with ROI reporting. Organic content and Meta media funding remain separate.
The executive case
Hyundai Escondido already has inventory, a sales team, and a recognizable brand. The pilot is designed to add a measurable demand layer around those assets—not replace the dealership’s existing operation.
Digita Media has already produced organic automotive content inside Aaron Ford of Escondido. That experience matters: dealership pace, inventory changes, approvals, sales-team participation, and the difference between content that looks active and marketing that creates an accountable opportunity.
The operating system
Each stage has an owner, a measurable handoff, and a feedback loop. The CRM connection is scoped around Hyundai Escondido’s current tools and the access those systems support.
Choose the vehicle, audience, and reason to act now.
Build ad angles and assets around the approved offer.
Capture intent with a focused Meta lead experience.
Route quickly, track contact, and surface stalled leads.
Connect appointments and sold feedback to campaign decisions.
Pilot scope
The temporary $2,000 monthly proof-of-concept is exclusively for the complete Meta ads management service. It covers strategy, scripting, professional on-site filming, campaign management, ongoing optimization, qualified-lead tracking, and the live custom CRM. Once the agreed ROI is demonstrated, that same Meta management service continues at $4,000 per month. Organic is a separate optional service, and Meta ad spend is paid separately.
Offer selection, campaign structure, audiences, geographic controls, budget pacing, and launch QA.
Ad angles, hooks, complete scripts, on-site filming with a professional videographer, editing, and iterative creative testing using dealership-approved offers.
Lead delivery, response-time tracking, appointment and sold-status visibility, and a live ROI dashboard connected to the dealership workflow wherever its systems allow.
Manage toward qualified buyer intent—not raw lead volume—using sales-team feedback, campaign adjustments, creative decisions, and verified downstream outcomes.
14-day launch plan
The one-time $1,500 launch fee covers setup, integration discovery, tracking, campaign construction, and launch QA.
Confirm accounts, inventory priorities, offers, brand rules, and current lead flow.
Map the CRM bridge, lead ownership, response statuses, and baseline reporting.
Approve audiences, angles, scripts, formats, and the first campaign assets.
Construct campaigns, verify routing, test notifications, and confirm measurement.
Go live, watch delivery closely, and begin the first optimization cycle.
Custom CRM showcase
This working concept demonstrates what Hyundai Escondido’s private command center could look like. The final dashboard will be fine-tuned around the dealership’s workflow, existing systems, reporting priorities, and approval roles.
Media investment, attributed gross, lead volume, appointments, alerts, and channel performance in one view.
Compare spend with verified outcomes, inspect conversion leaks, and see which channels deserve the next dollar.
Organic posts and paid ads remain pending until the authorized dealership approver accepts them or requests changes.
High-level performance and the items that need a human decision today.
Channel returns and the exact stage where dealership opportunity is being lost.
Each organic post and paid ad creative includes its copy, destination, and proposed publishing time.
Verified content approval
Hyundai chooses exactly who has final approval authority—the owner, general manager, marketing director, or another designated approver. Digita handles the work; the dealership keeps final control.
Organic content or paid-ad creative arrives with copy, placement, and proposed timing.
The authorized person sees the final asset and every publishing detail from the same page.
Approve and release it to scheduling, or request changes with clear feedback.
The system keeps a timestamped approval history so both teams stay aligned.
No organic post or paid advertisement is published without the dealership’s verified approval.
Verified Aaron Ford performance
These are Meta Business Suite exports from Digita Media’s work with Aaron Ford of Escondido. The results establish automotive creative capability and local-market traction; they are not presented as a paid-lead or sales case study.
Every plotted point comes from the supplied Meta Business Suite exports. Solid lines show consecutive reports; dashed lines mark months where no export was supplied.
The highest supplied monthly reach total. Meta reports a 210.6% increase versus the prior comparison period.
The direct June 2024 to March 2026 comparison is an approximately 87% decline—about 23,074 fewer accounts reached. March covers 20 days; even projecting the same pace across 31 days produces approximately 5.3K reach, still about 80% below the June 2024 pre-strategy baseline.
| Period | Total reach |
|---|---|
| May 2024 | 12,400 |
| June 2024 | 26,474 |
| July 2024 | 254,898 |
| August 2024 | 239,219 |
| September 2024 | 260,850 |
| October 2024 | 196,296 |
| November 2024 | 168,300 |
| December 2024 | 190,200 |
| January 2025 | 590,773 |
| February–March 2025 | 428,400 |
| April 2025 | 383,791 |
| September 2025 | 52,800 |
| October 2025 | 31,300 |
| March 1–20, 2026 | approximately 3,400 |
Twenty posts and twelve stories. The leading piece shows 332.2K reach in the platform export.
Fourteen posts and seven stories. Meta did not provide a reliable organic-versus-ad split in this export.
99,552 organic views and 117,911 ad-delivered views, with 3.5K content interactions.
Six posts generated 6,811 organic views, but reached only about 3,400 accounts after Digita Media’s departure.
It proves Digita Media can create dealership content that earns attention in the local automotive market. Some later posts were also distributed as ads, and Meta’s older exports do not always preserve a usable organic/ad breakdown. Because ad spend and lead data were not available, no CPL, appointment, sold-unit, or paid-media ROI claim is being made from the Aaron Ford screenshots. The Hyundai pilot is designed to capture those missing metrics from day one.
Paid-media ROI model
Adjust ad spend and Hyundai’s real sales assumptions. This is an illustrative planning tool—not a performance promise—and it automatically includes the monthly services selected below.
Meta media spend is entered separately above. Organic, when selected, is included in total investment but no direct organic sales are invented or claimed.
The model uses the temporary $2,000/month Meta pilot rate. After agreed ROI is demonstrated, ongoing Meta ads management becomes $4,000/month.
Recommended 90-day pilot
The purpose of the pilot is to prove attributable return at the temporary $2,000 Meta management rate. Once the agreed ROI is demonstrated, continued Meta ads management moves to the standard $4,000 monthly rate.
Build the engagement
Leadership can compare the paid-media proof of concept with a fully managed organic program. Every organic option is handled end to end by Digita Media.
Proposed next step
Bring the current Meta setup, CRM owner, typical front-end gross assumptions, and the inventory or offer Hyundai Escondido most wants to move. Digita Media will leave with the inputs required to finalize the pilot brief.